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Top 10 Skills Every Digital Marketer Should Know


Digital marketing is an increasingly popular niche for professionals of all ages and experience levels. The good news is that there is plenty of room for talented individuals to help businesses thrive online. However, doing so does require an understanding of a variety of topics and how to make them work for the industry you are promoting. Here are 10 essential skills every digital marketer should know.

1. Content Marketing

When it comes to promoting your business online, there’s an old saying that claims content is king. As a digital marketer, you have to be aware of how true this statement really is. To make any campaign work, there is often a hefty amount of content that needs to be created, including blogs, web content, emails, videos, and more. Therefore, knowing the best practices for content marketing is crucial to your success.

2. Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

Perhaps the two most important skills every digital marketer needs to learn are Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Essentially, these two tasks involve positioning a website for a high ranking on Google’s search engine results page (SERP), both organically and through paid traffic. In many cases, when businesses choose to work with a digital marketer, they are looking for someone who knows how to do this well.

3. Video Marketing

All digital marketers need to know how video marketing works, and this means more than just turning on a camera and hoping you say something clever enough to go viral. There is a lot that goes into editing, posting, and marketing video content. Learning these details early on in your career will make it easy to adapt as they evolve and include new platforms.

4. Social Media Marketing

Of course, you can’t have a list of digital marketing skills without some mention of social media. Posting, interacting with followers, and learning how to utilize influencers are all key things to add to your skillset.

5. Email Marketing

Email is a powerful tool in today’s digital world, and most users check their inboxes multiple times a day. Therefore, if you don’t know anything about email marketing, now is the time to learn. Starting, growing, and marketing to an email list is an easy way to make more sales and create a loyal following.

6. How To Review Data And Analytics

One of the biggest parts of digital marketing is being able to track efforts and review results. To be successful, you’ll need to learn how to turn these numbers into actionable data that shape your strategy. For example, if you’re running a paid ad campaign to draw traffic to a specific offer on your website, you’ll want to know how many people show up. Then, you need to look at how many actually buy and what your customer acquisition cost is before you can decide to run a similar project in the future.

7. Graphic Design And Visual Experience

While you don’t have to know everything about being a graphic designer to make digital marketing work, it’s important to understand what looks good visually and what doesn’t. This will keep you from making embarrassing mistakes while placing ads or posting social media graphics. Not a visual person? Find a knowledgeable freelancer or marketing agency to help you.

8. Basic Marketing Concepts

Many people forget the fact that digital marketing is rooted in basic marketing concepts. To be a successful digital marketer, it’s essential to study these philosophies and understand basic consumer behavior. Taking the time to do this really does make a difference in how you run your campaigns.

9. How To Be Persuasive

As a digital marketer, there are times when you’ll need to explain to customers why they need your services and how you can help them succeed. You’ll also need to use those same sales skills to impress influencers that you want to use for various campaigns. By knowing how to be persuasive, you can close more deals and secure more joint ventures.

10. When To Work With A Knowledgeable Expert

Finally, it’s important to know when it’s time to work with someone else. Digital marketing is a vast topic, and it’s virtually impossible to know everything all at once. A key skill for success as a marketer is knowing when to reach out for help and when you should attempt a task yourself.

For newcomers, the digital marketing world can be overwhelming. However, with the right skills and experience, it offers a wealth of opportunities for professional growth.

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