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The Best Tools for Freelance Digital Marketers


There’s never been a better time to be a freelancer. With so many companies cutting down on full-time staff due to the shaky economy, there’s a growing need for skilled people who are willing to work on a per-project basis. Digital marketing is one of the most important tools businesses have for increasing their revenue and growth, but many business owners don’t know how to create and execute an effective strategy. 

Freelancers need their own toolkits for digital marketing. Today’s marketing is data-driven, and winging it just isn’t going to cut it in a crowded marketplace. To attract clients and bring them great results, you need to get organized and find the best tools to help you thrive in the gig economy. 

Not sure if your own resource list is complete? Let’s take a look at a few of the best tools for new and established freelance marketers. 

Digital Marketing Essentials

As a digital marketing professional, you probably take some of your knowledge for granted. But it’s important to remember that many business owners don’t know the first thing about online marketing. You have a lot to offer, even if you feel like you have a lot to learn. 

With that said, it’s very important to have a full picture of the different types of marketing and what’s necessary to get results. You should continue to stay up to date with best practices and fill in your knowledge gaps when necessary. 

Some Digital Marketing Essentials Include:

  • SEO (Search Engine Optimization) 
  • Content Marketing 
  • Digital Advertising 
  • Social Media Marketing 
  • Analytics

You don’t have to be experts in all of these areas. But you should have a thorough understanding of how and why they are used so you can help your clients create an effective strategy. 


SEO is a major factor in digital marketing. Targeting the right keywords and building up search engine keywords drives traffic over time. It’s one of the only digital marketing strategies that doesn’t involve paying directly for leads. 

Today, SEO is a lot more complicated than it was in the past. There are so many different factors affecting search rankings. That’s where Ahrefs comes in. 

Not only does Ahrefs allow you to research keywords, but it also gives you information on competitors and their content, offers site audits, and allows you to track how a site is performing. It’s an all-in-one SEO tool that freelance digital marketers use all the time.  

Google Analytics

Marketers have access to a goldmine of data—as long as they’re willing to put in a little effort. Learning how to use Google Analytics might seem daunting, but it’s time well spent for any freelancer who wants to offer digital marketing services. We live in a data-driven world, and marketers have to understand how to leverage Google Analytics for creating effective digital marketing strategies. 


SEMRush is another powerful marketing tool that offers features like keyword research and the ability to look up competitors’ stats. It’s a fantastic tool for SEO, but it’s also helpful for your clients’ PPC (Pay-Per-Click) campaigns, social media strategy, and content marketing. SEMRush brands themselves as an all-in-one tool for marketers—and it’s hard to argue. 


Social media marketing strategy is all about timing and consistency. You can create great content for your clients, but it needs to be posted at the right time and you need to be able to see how the content is performing and engage with followers. 

That’s where social media management tools like Buffer come in. Buffer allows you to schedule posts in advance, which helps freelancers stay on top of the different needs of their clients. The tool also offers analysis, which helps marketers understand what types of content is and isn’t producing engagement. 

BONUS: Freelance Tax Tips 

If you’ve only recently started freelancing, then you might not be familiar with the administrative tasks you’ll need to keep track of. As a freelancer, you’re in charge of paying your own taxes quarterly (including self-employment tax and regular income tax), and nothing will be withheld from your pay.  

The good news about taxes as a freelancer is that you can deduct your business expenses, including tax preparation services, new equipment, and subscriptions to online marketing tools. It takes a while to learn the tricks of the trade, but soon enough you’ll be an accomplished and organized business owner!

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