As the owner or manager of a business, your role involves making certain that the sales department do their best to increase sales. Of course it’s their main job to see to it, but offering your own ideas won’t hurt anyone. Here are 6 ways and strategies that your sales team can do to boost those numbers.
If your business is not at all into any kind of upsells, then you’re wasting a golden opportunity to earn higher sales. Think about it, how many times have you upgraded your drink or ordered extra fries because you were offered at the counter? It’s easier to close additional sales when the customer is at a mood to buy.
- Create a Product with High Demand
Well, this is quite obvious. Come up with a product that you know the market would need and want. Let’s say that the product you have in mind already exists in the market, it still wouldn’t be a problem. Offer your version of the product with its own uniqueness; other companies may offer the same product, but they won’t be able to offer what you can. In a market with similar products, the one with the best benefits will stand out and sell more.
Offer Free Samples
In more than one occasion, giving out free samples of your product when possible can increase the sales exponentially. Let’s say that you sell your own books, offer the initial two chapters for free so your clients have an idea of the book. If you sell other products aside from books, offer sample packets for potential customers, they’ll appreciate it. For companies offering services, the best you can offer is a free initial consultation. After a potential customer gets a sample of the product and like it, then they’ll use the product or service even more. Samples lead to quicker sales because they’ve already begun trusting the product.
Regularly Test Products
It’s always a good idea to test out products even by batches; the same goes for services. Go through ad copies, the entire structure of the website, numerous promotions going around as well as price points. You’d have a good idea as to how sales can increase after regular testing. Web-based businesses should look to conversion optimization techniques when discovering ways to make sales.
Offer After Sales Services and Support
An area where a lot of businesses fail in is when they need to offer services after the sail itself. Tons of efforts go into marketing and sale and there’s no news from the customer support team when you need them. Many businesses might not pay attention to this and focus on sales, but it’s all intertwined; only satisfied customers purchase repeatedly and offer word of mouth referrals.
Price is Key
Regardless if you have a product that people absolutely need, if the price is too high to the point of unreasonable then there’s a small chance that people would buy it; if your competitor offers it at a lower price then say good bye to an amazing sale. In order to find the best price point, do some research and understand the prices of your biggest competitors and from here think of a strategy either you lower your price or maintain the prices but add a lot more features. In case you want your products to be sold at high prices, make sure they have quality that can justify the prices; it’s common belief that if something is worth more than it has better quality than the rest.