Are you designing and building your own ecommerce website from the ground up? Or perhaps you’re having one developed and made by a professional website development team or service. Whichever the case, one of the key things that you should keep in mind when you start your ecommerce business is improving your website’s SEO or search engine optimization.
Simply put, SEO refers to how visible your website is to search engines. The better your website’s SEO is, the more likely it’ll appear when using Google or another search engine to look up specific keywords related to your business. This can easily drive up traffic to your website, especially when combined with other activities to encourage customer awareness such as advertisements and social media marketing. Because of this, it’s in your best interests to make your ecommerce site more search-friendly. To help you do that, here is a list of tips that you can implement right away.
Ensure That All Your Website Content Is Original And Engaging.
Duplicate content can have a detrimental effect on your website’s SEO. One reason for this is that search engines are programmed not to show multiple websites with the same content. This forces the search engine to choose and display what it considers to be the most relevant website while concealing the others.
Ecommerce websites are particularly prone to duplicate content. This is because these websites deal with a large number of product descriptions. Many of these product descriptions are often duplicates due to product variants counting as completely separate products and require their own product page.
Minimize duplicate content on your website by rewriting them to be unique and original. Strive for each product page to have appealing and engaging copy, even if the page is just talking about a variant of an already existing product. By doing so, you not only improve your website’s searchability, but you also add a bit more value to the customer’s experience when they’re browsing through your product pages.
Use Long-Tail Keywords.
When setting up the SEO of your ecommerce website, it’s advisable to use specific long-tail keywords over short and generic ones. For example, instead of using “videogames” as a keyword, opt for a longer phrase that describes your business in more detail, such as your business’s location. Going with this rule, you might use “video games store in downtown Austin, Texas” as your keyword—or technically, key phrase.
By using long-tail keywords, you can help your page rank more highly in the specific niche that you’re targeting. This will allow you to reach your target audience more easily.
Finally, long-tail keywords also match how people naturally use search engines nowadays, as they usually input conversational questions into the search bar. As such, you can count on your target audience inputting “where is the nearest video game store in downtown Austin, Texas?” rather than “Texas video game store”. Using keywords closer to the former will help display your website more prominently, in the search results.
Ensure That Your Images Are Optimized.
One of the biggest drivers of ecommerce website purchases is having high-quality images of your products. Customers must rely on images of a product to judge their purchases when they shop online. To encourage your casual visitors to become buying customers, make sure that your images are clear, in color, and taken at high resolution.
With that said, your website’s images can also help drive more traffic to your website. By giving these images proper filenames, you indicate to Google and other search engines what kind of products you sell. This will improve your website’s searchability. Moreover, having proper file names will also increase the likelihood of your images showing up on Google’s Image tab. This can lead to more visitors as Google always links directly to the source of the image.
Finally, make sure to fill out the ALT tags of your images with relevant keywords when you upload them, as they are also examined by search engines when they crawl your website.
Remove All Intrusive Pop Ups From Your Website.
If you have any pop-ups on your website, then have them removed as soon as possible. This is because Google has begun penalizing the SEO of websites with intrusive pop-ups. So if your website’s popups are designed in such a way that they cover most of your website when they engage, then there’s a very good chance that it can have a detrimental effect on your website’s search page rankings.
Get SSL Certification For Your Ecommerce Website.
Last but not least, make sure to get SSL certification for your ecommerce website. SSL certification shows search engines and your customers that your ecommerce website’s purchasing processes are encrypted. This means that whenever your customers buy anything from your website, their personal and financial information will be protected. Google and many other search engines have been proven to prefer websites that have SSL certification, so having it for your ecommerce website will improve its SEO.
If you’re wondering if your website already has SSL certification, then a simple test would be to check its URL. A website with SSL certification will start with HTTPS rather than HTTP.
A Search-Friendly Ecommerce Website Is A Profitable One
Driving traffic to a new ecommerce website doesn’t have to involve spending a lot of money on advertisements or endorsements. By enacting the simple search engine optimization tips listed above, you can make your website more visible to your target audience, and thereby attract more visitors to your website. From there, focus on providing a great user experience to push your site’s visitors into becoming buying customers.