Whether you’re new to the world of Instagram Marketing or a seasoned pro, it’s always worth taking time to ensure you’re doing everything you can to optimize your activity. With Instagram boasting 1 billion active users, each browsing for an average of 53 minutes a day, that presents a huge opportunity for your brand. What’s even more exciting is that 83% of users have discovered a new product or service through the platform. Music to a marketer’s ears!
As Instagram Marketing is one of the cheaper forms of advertising it makes it more accessible for businesses on a tight budget to reach their target audience. Let’s take a look at what you can do to nail IG marketing.
1: Make It Official
Create a dedicated Instagram business account. Add contact details, your website and your logo so that users can easily identify your brand. Switch to a professional account to benefit from in-depth insights, the option to promote your content, and Instagram Shopping, as well as other handy features.
2: Build Your TOV
It’s likely that your brand already has a distinct tone of voice, so make sure you use it. It’s important to stay consistent in your communications with customers. If you’re still building the brand then make sure you use a tone of voice that’s appropriate for your target audience. Whether you’re a dental clinic looking to build trust or a fun gaming brand trying to attract teens, nail the tone and you’ll attract the right audience more easily. Having said that, take time to consider that most Instagrammers are aged 18-29 so be careful not to alienate them when crafting your messaging, regardless of your target demographic.
3: Embrace The IG Features
From Instagram Shopping and Stories, to hashtags and filters, all of the features Instagram offers can help to build your brand. Instagram marketing is all about experimenting, so take time to find out what resonates with your audience. See what the competition is doing and how you can mix things up, improve on what’s already being done, or upgrade your product or service to offer something new to the market.
4: Make it Look Good
Social media is very visual. Once you’ve understood your audience, defined your objectives and secured your tone of voice, it’s time to think about the look of your page. Make sure the visuals you use to accompany your Instagram marketing efforts are eye-catching and reflective of your offering. Avoid using standard stock images and instead create something truly unique that will encourage the scrollers to stop and take notice.
5: Interact With Your Audience
Instagram is a very interactive platform, so be sure to take advantage of this opportunity to build your brand. Reply to comments, repost content from customers and encourage conversation on your page. By doing so you will build a loyal following that is going to be more open and receptive to your product or service.