Even the smallest of businesses today are creating mobile apps. These apps help to promote your products and services as well as help vital customer data. More people are using specific apps to place orders, research products, and share feedback than ever before. The use of business-specific apps is only expected to rise as more apps are created.
Of course, many businesses feel lost in the shuffle as they try to keep up with technology. The fact is that not every company can handle the development of specific software for their business. It might also be more prudent to hire an experienced Android app development company to take on the task while you focus on running your business.
Sadly, having a basic app may not be enough to foster engagement with your customers. A poorly designed app makes it difficult for customers to find what they need. This frustration leads to customers exiting your app and logging into the app of one of your competitors. Even if your app does everything that it should from a technical standpoint, you might just be missing key design features. To put it simply, the look and feel of your app needs to stay with modern trends to remain relevant to today’s consumer.
Your ultimate goal is to make user-friendly apps that meet today’s aesthetic needs. As mobile technology advances, mobile app opportunities must adapt. To help, here are some of the top Android app design trends in 2019.
1. Bigger is Better
It used to be that mobile devices were tiny and could only hold so much information. Designers would simplify what was displayed so it would fit on the screen. Modern-day devices are not only more significant than their predecessors, but more of the phone’s size is being devoted to the screen. Designers are finding that they can add multiple view types into a single display. This extra space allows for a variety of options when organizing text with images and video.
There are, of course, some challenges that come with designing for bigger screens. For example, most people use their thumbs on their cell phone screens. Many of the new, larger, screens are big enough that a person’s thumb can’t reach the entirety of the screen. Designers have to consider comfortable usage when placing navigational or other buttons.
2. Animation moves your customers
The days of functional animation only being used for gaming are long past. Mobile app developers have been playing with adding animation to help create more dynamic designs that improve the overall experience for users. The possibilities are endless. Currently, you’ll see animation that helps highlight a user’s action, zoom in and out of content, illuminate areas of navigation or input, and to provide captivating visualizations.
3. Focus on the Swipe
Mobile devices have had swipe functionality for many years, but it seems that swiping hasn’t been considered a primary action until recently. With larger screens comes more content that can be swiped and moved around.
One of the significant benefits of integrating swiping into your app is that it encourages customers to hold their device in one hand and swipe with the other. Now that the index finger is the leading player in the app, you don’t have to worry as much about the placement of links, buttons, and controls.
4. Keep it Simple
While new technology allows for dramatically complex work to happen behind the scenes, designers are moving towards more simplistic interfaces. A simple user interface fosters one of the friendliest customer experiences. Complex interfaces are akin to noise. When your customers are confused by complicated controls, navigation, and content, they will ultimately be turned off from your app.
5. Stay on Brand
While promoting a specific brand is a relatively new focus in marketing, the idea dates back to the beginning of business itself. Your mobile app can play a significant role in telling your company’s story. It can also encourage customers to join the narrative. More companies are focusing their marketing dollars towards building brand awareness, which in turn creates a more loyal customer base.
6. Paint with a Colorful Brush
In the past, designers kept websites and apps on a minimalist color scheme. Current trends are revealing fresh colors across the board. You don’t have to go crazy and use every color available, but don’t be afraid to ditch the white background and go for something that pops.
When it comes to design, there aren’t always hard and fast rules to follow. Keeping track of trends means knowing what is out there and what works. More importantly, trends come from the advancement of technology. Knowing what mobile device manufacturers are creating will help you best utilize new technologies. If this seems like a lot to take in and process, don’t worry, you have help. By working with an Android app development service company, you can rely on experts to build a perfect app for your business.