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Low Budget Marketing Hacks For Ecommerce Entrepreneurs

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You’re so excited to start your ecommerce business, but you’re worried  about the horror stories you’ve heard about marketing costs, you’ve seen  comments on YouTube that quote numbers as high as five thousand dollars to get  started.

I’m going to set the record  straight you do not need five thousand  dollars to get started in this article in fact I’ll show you five low-budget to  no budget marketing strategies that help you drive traffic to your online store without eating your profit margins and  the best part is that you can start implementing all of these strategies today. One of the most prominent of such strategies is shopify product research.

These marketing strategies can be  applied to almost all e-commerce stores  and they’re sure to increase your conversions so whether you’re someone  who’s selling their own print-on-demand t-shirts a drop shipper or someone  selling a product that you’ve created keep reading.

The first low to no budget strategy you’ll want to look into is to advertise less  expensive products. Why? Well, the more a product costs, the more expensive it is to advertise so if you’ve got a product  in your store that costs $100 it could cost as much as three hundred dollars to advertise it before you start getting sales, that said if you have a product in  your store that costs much less it will cost much less to advertise it

The  reason this is true is because customers  need more convincing to buy more expensive products; on the other hand,  customers are more likely to buy less expensive products on impulse they don’t  need a lot of convincing before they clicked buy, with the help of dropshipping product research tool.

We talked to a  multimillionaire ecommerce entrepreneur  who takes the price of a product and multiplies it by three to determine how  much he’s willing to spend on a products’ marketing costs before he determines whether it’s a winner so for example of  something in your store cost 15 dollars give yourself about 45 dollars to test that product with Facebook Ads to see if  you can gain traction by advertising that product.

Another bonus of this  strategy is that if you use your less  expensive products to drive traffic to your store you can always upsell them  and get them to shop for your more expensive products once they’re at your online store if your drop shipping and  you’re picking products from another supplier to sell in your Shopify store then you can apply this strategy by choosing less expensive products to sell  in the first place. 

The next strategy to  consider – use email to drive qualified  traffic to your store I know when you’re just starting out you’re not that  psyched to get someone to sign up for your email list after all what you’re after is sales, however the thing to  remember about emails is once someone gives you their email address first they’ve communicated to you that they’re  really interested in your store and second you can get in touch with them whenever you want with more reasons to come back to your store and buy.

You can  email these people about sales special  offers discounts and so on and best of all emailing these interested customers  is absolutely free so as you’re building your store make sure you’re paying attention to ways to  capture people’s email addresses. 

There’s  a couple apps that you can use to do  this, some of these do cost money however a lot of them have  free trial periods so you can see if they work for your customers and if  they’re capturing emails consider installing them on a permanent basis. 

There’s actually another way that  you can use email lists that’s a bit  more advanced but you should know about  it as you’re getting started once you have a list of customer emails you can  actually use that list in Facebook to build a custom audience. This is important due to the fact that how to drive traffic to your shopify store is one of the most important aspects of dropshipping that you need to master.

This is great  because what you’re essentially telling  Facebook to do is to find people who are similar to the people who are interested  in your store because they gave their email addresses Facebook will find those similar audiences and it will be more  effective for you to advertise to those audiences. 

The next strategy is definitely free but  it does take some work this strategy involves building a  community with content so often when people think about advertising their  products they think about creating Facebook Ads however we’ve talked to entrepreneurs who’ve done a great job of  building communities on social media platforms like Instagram not by advertising to those communities but by creating great content. 

For example, entrepreneurs Cory and Rodney tested out  a few different niches that they could sell in on Instagram, here’s a quote from them: 

“We kind of started  a bunch of organic Instagram accounts  and we wanted to test a bunch of different niches and we went with one  that was getting very high levels of engagement and we kind of went with that  and we started to develop that account a lot more and once we started to get feedback from our community that we had built we started  to realize okay this would be the niche that we could we could sell to, so we developed that and go from there” 

They started to grow communities  on Instagram by finding content that  those community members would love think  memes or helpful infographics and inspiring tips and things like that when  they figured out which Instagram community was growing the fastest that went all  that community and they watched it grow, once they learned more about that niche they were able to launch a store that  spoke exactly to the needs of that niche and they drove free traffic to that store with the content and the community that they created on Instagram. 

The  bottom line here is if you’re willing to  put in the work and spend hours a day creating an Instagram community (without asking the question what shopify theme is that) with  great content interacting with the  people who are leaving comments and finding other Instagram accounts to  interact with you too can drive a lot of free traffic to your store on an ongoing  basis without spending a penny. 

 

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