7 Books Every That Can Help Startup Entrepreneurs Get On The Right Track

The best way to learn is through reading and no matter how old you grow, you should never stop learning, so reading is one of the best things that you can do. While there are a number of books you can read, if you’re a Startup Founder it’s important you pick out books that are worth your time so that you end up learning something of value that you can incorporate in your business at the end of the day. There are tons of books you can read, but if you want to make sure you pick out the right ones, here’s a list of some of the best books every entrepreneur or founder who plans to start a new venture should read.

Zero To One

Everyone recognizes the name Peter Thiel. His initial backing to Facebook was a huge turning point for Mark Zuckerberg. This proves that Peter Thiel has an eye for success and this is what makes Zero To One extra special. Zero To One consists of the notes of one of Peter Thiel’s students from Stanford, Blake Masters. Zero To One has been recommended by a number of high profile entrepreneurs including Mark Zuckerberg himself.

The $100 StartUp

Whenever you start a new venture you need to get as inspired as possible. This is why The $100 StartUp is one of those books that you would want to invest in. It contains loads of inspiring stories that you will enjoy reading. It’s a great way to pull you up when you’re feeling low and give you the much needed motivation to push forward no matter how hard situations get.

Hooked

Hooked is another amazing book written by Nir Eyal. This book covers all the aspects of a startup and covers customer engagement as well as key requirements. This book will also teach you to control your behavior and make rational rather than emotional decisions. Hooked is all about forming a new habit and sticking to it if it works in your favor.

The Four Steps to the Epiphany

While it’s good to get inspired, you also need to understand what needs to be done in order for you to become successful and there’s nothing better than ‘The Four Steps to the Epiphany’ that can help you understand what you need to do in order to achieve success with your startup. Even if you think you’ve got everything under control, this is one highly recommended book that you must read so that you can push ahead and learn to succeed against all odds.

The Checklist Manifesto

As the name suggests, the The Checklist Manifesto is all about getting the checklist right when venturing into something new. This amazing book is written by Atul Gawande and covers all shows you how a checklist can improve the results for your business. Although this book has been written from the point of view of a medical surgeon, the results will apply in almost every field. The book contains a number of fun vignettes and has a number of assertions that make it really valuable. Top entrepreneurs like Jack Dorsey include a copy of The Checklist Manifesto in every welcome kit he hands out to all of his new employees.

The Hard Thing About Hard Things

Most startup founders believe they have it all under control; however, once you actually start running your business you soon realize that you have to work really hard and no matter what there are no short-cuts for you to succeed. It not only inspires you to put in all your hard work and efforts to succeed, but also helps you become more confident about running a successful business which is what you need, especially when you’ve just started off.

The Lean Startup

If you want to make sure you the right choices at the start, you need to have the right information on how you should move ahead with your business. It is also essential for you to consider taking certain risks after calculating them and experimenting with it a little.  This is a great book for you to read and help you become more prepared for you to run a successful business.

6 Ways To Get Your Sales Team To Sell More

As the owner or manager of a business, your role involves making certain that the sales department do their best to increase sales. Of course it’s their main job to see to it, but offering your own ideas won’t hurt anyone. Here are 6 ways and strategies that your sales team can do to boost those numbers.

  • Effective Upselling

If your business is not at all into any kind of upsells, then you’re wasting a golden opportunity to earn higher sales. Think about it, how many times have you upgraded your drink or ordered extra fries because you were offered at the counter? It’s easier to close additional sales when the customer is at a mood to buy.

  • Create a Product with High Demand

Well, this is quite obvious. Come up with a product that you know the market would need and want. Let’s say that the product you have in mind already exists in the market, it still wouldn’t be a problem. Offer your version of the product with its own uniqueness; other companies may offer the same product, but they won’t be able to offer what you can. In a market with similar products, the one with the best benefits will stand out and sell more.

  • Offer Free Samples

In more than one occasion, giving out free samples of your product when possible can increase the sales exponentially. Let’s say that you sell your own books, offer the initial two chapters for free so your clients have an idea of the book. If you sell other products aside from books, offer sample packets for potential customers, they’ll appreciate it. For companies offering services, the best you can offer is a free initial consultation. After a potential customer gets a sample of the product and like it, then they’ll use the product or service even more. Samples lead to quicker sales because they’ve already begun trusting the product.

  • Regularly Test Products

It’s always a good idea to test out products even by batches; the same goes for services. Go through ad copies, the entire structure of the website, numerous promotions going around as well as price points. You’d have a good idea as to how sales can increase after regular testing. Web-based businesses should look to conversion optimization techniques when discovering ways to make sales.

  • Offer After Sales Services and Support

An area where a lot of businesses fail in is when they need to offer services after the sail itself. Tons of efforts go into marketing and sale and there’s no news from the customer support team when you need them. Many businesses might not pay attention to this and focus on sales, but it’s all intertwined; only satisfied customers purchase repeatedly and offer referrals.

  • Price is Key

Regardless if you have a product that people absolutely need, if the price is too high to the point of unreasonable then there’s a small chance that people would buy it; if your competitor offers it at a lower price then say good bye to an amazing sale. In order to find the best price point, do some research and understand the prices of your biggest competitors and from here think of a strategy either you lower your price or maintain the prices but add a lot more features. In case you want your products to be sold at high prices, make sure they have quality that can justify the prices; it’s common belief that if something is worth more than it has better quality than the rest.