Amidst all of the technological advances we see on a day-to-day basis, we might tend to forget the ultimate purpose for all of this, which is to make our own lives much easier, by making various transactions and activities one which is more convenient and easy for the average user. This is greatly embodied in UX trends, which, in a nutshell, simply means the process of making technological innovations in terms of product design to satisfy the client’s end. With UX, satisfaction of users are increased through the improvement of accessibility, usability, and pleasure that is involved with the use of the product.
With UX, gone are the days where mounting frustration is felt with anything that’s associated with technology. UX goes beyond UI design, in a sense that it is more concerned with how the end-users would feel with the interaction, rather than how the interface for interaction would look like. UX is something that also applies to web design. Given that more and more people are connected to the internet on a daily basis, what are the trends for both Web Design and the UK that are worth looking forward to, especially in terms of conversion of leads to sales? What are these? Below are some of the ways on how.
Integration of Skeleton Screens
The most common clamor among people in terms of internet connectivity would definitely be for it to have faster speeds. This is characterized by the time it takes in order for a single web page to download all of the elements. The faster it is, then, presumably, the faster the internet connection.
It is, however, more important to note that this isn’t always the case. With that said, there are other aspects that may influence how your interface would load, which you could tweak in such a way that it comes across as much faster than it actually is. These are skeleton screens. The reason why they convert is that they make your connection appear faster by loading the elements little by little, rather than all at once. This is how Skeleton screens work. The reality is, a lot of people may simply shut down a page if it’s loading too slow. A skeleton screen helps conversions by lowering bounce rates. As everyone in this space is familiar with how landing pages are of greater relevance to marketing in the realm of conversion which is why you should definitely invest in that.
Marketing of Shopping Carts
If you’re familiar with Amazon, one of the good things that it features, and is something that’s worth emulating is the existence of Shopping Cart Marketing. This is a UX trend that would help other products or upsells to be promoted as well. Studies have shown that the revenue associated with the use of these gets an increase of 10 to 30%. Make it a point to offer a batch of products that have something to do with the product they sell.
In real-world marketing, this could be similar to what salesmen or women usually do, which is to recommend a product of similar nature, or something that would be compatible with its use with hopes of customers getting persuaded with their sales talk.
Hero Images that are Cinemagraphic in Nature
While images in itself are strong ways of marketing any product, one of the means in order for you to take that to the next level is through making use of Cinemagraphs. The reason why it converts is due to the fact that subtle, steady actions are captivating, and thus grabs the attention of those who get to see it. A lot of observations have found out that the subtle movements of these pictures, albeit constant, are enough to make people take notice and in a way, be more persuaded to make the purchase.
As a testament to this, there has been a study that showed that Cinemagraphic ads are preferred and chosen by 60% higher compared to ads that are static in nature. The reason behind this is simply because it’s seen as a breath of fresh air in an interface that is primarily composed of text and static images.
Bidding Goodbye to the Homepage
One of the most familiar elements and probably even considered an indispensable part of any website would have to be the homepage. This year, and in the years to come, however, it is touted to begin to lack in terms of relevance already. The reason why this is an important UX trend is that a lot of users may not be accustomed to this one. The removal of the Homepage could be attributed to the fact that landing pages are of greater relevance to marketing in the realm of conversion, as you could make use of specific groups for age demographics, metrics, among others.
Make it a point to step the UX up a notch, and be able to convert to a single page interface to make sure that limited navigation is needed for conversion to ensue.