4 Ways To Tell If Your Digital Marketing Agency Is The Right Fit

As time goes by, more and more brands and establishments are beginning to realize the importance of hiring a Digital Marketing Agency. In a nutshell, this is an agency which takes care of the marketing of your brand, in the digital realm. With that said, most of the work they do is in front of the computer screen, and the reason behind their importance is the fact that more and more people are also connected to the internet everyday.

If you are one of the companies that have already hired a Digital Marketing Agency to take care of online advertisement and marketing needs, and have qualms about hiring them, or maybe you haven’t got one yet but would want to make sure that you get nothing but the best, here are 4 tips to tell on whether or not the Digital Marketing Agency that either you have already hired, or have yet to hire is the right fit for your company or brand.

Good Reputation 

 

The easiest way to tell on whether or not you are in the right hands is most definitely recommendation from others by word of mouth. If you don’t know anyone else who has hired a Digital Marketing Agency, make it a point to look for sites that have legit testimonials and awards from award-giving bodies. You could also check on resources such as the Better Business Bureau. Lastly, as much as possible, stick to local-based digital marketing agencies to keep the language, culture, and time-zone differences kept at an ultimate minimum. If you may decide to hire a brand new Digital Marketing Agency, and if there really isn’t much information about them, do a background check such as their LinkedIn.

The agency understands you 

If you really want to have a smooth relationship between you and the Digital Marketing Agency you have decided to hire, then choose one that totally understands your needs. With that said, it really pays to get an agency with a wide array of skills, which are normally acquired through handling several business types prior. Another means in order for agencies to properly choose would have to be your “gut feeling”. If they listen, can relate to, and agree with most, or if not, all your plans, and if you’re comfortable with how they present themselves, if they are fully transparent with both their fees and how they work, then rest assured, you’ve found the right fit.

Diverse Set of People, Expertise, and Skills 

One of the ways in order for a Digital Marketing Agency to be composed of a diverse team of experts, who are all willing to contribute talents and skills to come up with a successful online marketing scheme for your brand. With broad skills also comes a broad range of technologies to be used, such as the ability to create marketing effectiveness, as well as social media and website analytics, SEO rankings, e-blast, and online reputation monitoring. A great way to tell this is their openness to plans, as well as the wide array of options that they get to share in a bid to help you achieve business success. Deadlines, approvals, decisions, and the like wouldn’t really be all that hard to effectively implement if you have hired a Digital Marketing Agency that’s the right fit for you.

The Price is Just Right 

Not all the times when the Digital Marketing Agency asks for cheaper rates doesn’t mean you’re going to save, and just because they demand high prices doesn’t really guarantee that you’re right, either. With that said, make it a point to choose a Digital Marketing Agency that prices reasonably. The greatest metric, and most effective means in order to justify this are the positive reviews, as well as the range of services they offer. If you haven’t found the best one for you yet, make it a point to not just settle with the first one you see. Instead, go and canvass as many local-based Digital Marketing Agencies you could find.

6 Best Productivity Apps To Help You Organize And De-Clutter Your Life

Productivity is something that is greatly valued, whichever workplace it may be.  Having said that, companies often equate productivity, or the amount of work input being done by any employee with effectiveness and efficiency of that particular employee. A lot of the advancements in modern technology have greatly helped people to be more productive in nature, where a lot of the things that are done either manually or with separate, bulky machines could now be done through digital means, and in devices that easily fit in the palm of anyone. One of the major manifestations of this is Productivity Apps, which is basically the umbrella term for apps that are designed to help with pertinent business matters. There are literally hundreds, if not, thousands of apps that could be labelled as such. We have scoured the web, and here are the 6 best productivity apps you could use for Organizing and De-Cluttering your life.

Pen and Paper

Some people simply feel that they are more productive if they write things down. The dilemma that they keep on facing however, is whether or not to bring with them notebooks and pens along, given that it may cause extra bulk and could be a hassle to carry around. With the Pen and Paper app, they are able to prevent themselves from dealing with that dilemma, as you could not scribble, doodle, and make important notes through your tablet or your smartphone. What’s even greater is that you could use either your stylus or your bare hands. Adding text boxes, making diagrams, as well as making your text bigger or smaller could also be easily done through this app. To put the icing on the cake, it is also compatible with Dropbox, allowing you to both annotate and import PDF files and other formats. This app is available for both iOS and Android users.

Buffer

To those whose work is in the online realm, specifically on Social Media, such is the case for Social Media Managers and Web Designers, the buffer app definitely comes in handy. With its extra user-friendly platform, you are able to quickly schedule your posts on sites such as LinkedIn, Twitter, and Facebook. The app works through linking the accounts for your company to a single email. If you are to make use of just one social media profile, then it’s free. For more profiles or team members, you would have to pay for a minimum monthly prescription. Either way, this makes you a more productive individual as you need not worry about logging in and posting every now and then. Your time is more easily divided between coming up with catchy content and posting them at the right time. Apart from being available for Android and iOS users, it could also be used online.

Drop Task

If you work in a company that requires you to come up with projects in groups, and if you’re doing leadership and/or managerial tasks, then DropTask is a great free app for you to make use of. Available for both iOS and Android powered Smartphones, the app primarily makes use of a workflow board that’s customizable. With this board, you are able to easily check up on who’s doing what. This works well for as many as 5 workmates per task. It also syncs for various devices, and is cloud-based in nature. The app helps to cut down confusion, and makes the workplace seem a lot hectic than it may be for others. To make this app an even greater one, you could get it for absolutely zero charge.

Harvest

One of the most important aspects in any business or company is most definitely finance. With that said, a lot of companies, to ease with this burden, hire an accountant or financial manager to deal with all this. If you run a business on your own, and if it is not too large scale, then you might as well would opt to do all the financial transactions on your won. One of the apps to help you with that is Harvest. Through this app, you are able to manage your finances as it allows you to send invoices to your clients, as well as monitor their status, on whether they have already been paid, added, viewed, etc. It primarily deals with time and expense sheets. It is a free app, but if you wish to expand the number of transactions you could do, then you could opt to have a paid subscription.

Bria

Just like finance, communication is also an equally important aspect in any business. Keeping communication in check ultimately allows a company to grow and thrive, as this is the primary means through which important ideas for growth and progress are communicated and executed. With that said, you would definitely need an app that would help to ensure that communication is made as seamless and smooth as possible. The perfect app for this would most definitely be Bria. This is a communication app that is business-grade, and is compatible for both Android and iOS. It does its job through making an SIP-based softphone client with either cellular data or Wi-Fi. It makes use of your contact list, and has an intuitive interface which allows you to manage calls, either through merging, splitting, or swapping. You could also do transfers, whether unattended or attended. Apart from making transactions easier for you, security is also boosted, thanks to the built-in audio encryption.

Pocket

All work and no play makes John a dull boy, the old saying goes. While productivity is being highly valued, one of the things that people also value dearly is rest and recreation, wherein a sufficient amount of it would also help support your productivity as well. One of the most popular forms of recreation known to man is reading and watching videos online. With Pocket, you are given the opportunity to save things like articles, e-books, videos, and the like for faster access once you would want to relax and make use of them after a hard day’s work. No need to visit websites and waste time looking for things to use. Lastly, you could make use of this without having to worry about storage, as the storage it offers is unlimited. The app is both for iOS and Android, and is a free app as well.

Conclusion

As previously mentioned, productivity is something that is greatly valued in the society nowadays, not only in workplaces, but in life as well. Having said that, modern technology should be treated as something that would help you become a more productive individual, and not as something that could somehow get in the way with your productivity. The apps that are mentioned above are perfect for different aspects of the workplace, such as Finance, Personnel and Task Management, Communications, Social Media Platform Management, and of course, for recreation after a long productive day. These apps don’t really consume that much space and we highly recommend that you install all of these. While some may come at a minimal cost, purchasing of productivity apps like these could be considered an investment which could quickly be realized.

Best Free Alternative To Skype In 2017

Skype is one of the first applications that come to mind when it comes to video chat and messaging tools. Even before it was purchased by Microsoft in 2011, Skype succeeded to develop itself a big hit. The application continued to improve ever since.

Skype is really comprehensible. It allows you conduct video chats and sent messages based on text without a cost. However, it is not the only choice out there.

Here, we take a look at some Skype alternatives to prove that there are a lot of options beyond Skype.

  • Viber

This is the best free alternative to Skype since it offers free video calls and text messaging for both mobile and desktop.

Thanks to the fact that it’s available as a desktop, Windows 10, Android, and iOS app, Viber gets off to a fairly great beginning. This means that Viper is a service that has all the foundations covered. One great feature for mobile users is that you could communicate to other users through their mobile number. This integration level means that it very happily sits together with your existing messaging apps and phone so you could take complete advantage of the free assistances whenever you want to call some you know.

Viber provides video and voice calls, and text without a cost. You could use Viber Out to make calls to anyone around the world if you are willing to pay. This feature could be used from the PC. Group chat is a good feature for friends. Also, Viber is an application that is free from ads.

  • WhatsApp

This is probably the well-known and largest messaging application of its time. It is also very unlikely that you have not heard about it. However, it does not mean you have used it simply because you have heard of it. What are you missing out on if you have not? WhatsApp is cross-platform software like most other tools in this article. You do not even have to make an account just to use it. This is because of that fact that it could make use of the number of your phone.

To dispel the fears of people with security alarms, end-to-end encryption is included. It must be enough for every individual, even though the group chat is only limited to only 10 individuals. On the other hand, video calling in not available yet to all platforms, while you could perform voice chats and send media files to and fro between contacts. So, this could be one of the reasons why you should or should not use WhatsApp.

  • Talky

This is somehow different to most messaging platforms since it is a service based on web primarily. There’s an app available for iOS. However, you are going to have to look somewhere else if you are looking for a cross-platform application. You could have a group video chat for up to 15 people. This makes the platform good for friends, family, and most importantly, collaborative working. Also, it’s possible to activate sharing of screen so everybody in the conversation could see what is happening on the display of a certain person.

Making a chat room is really easy. You just go to the official website of Talky, type the URL you would like to utilize, and you are good to go. All you need to do is to share the URL with individuals you want to chat. Rooms could be protected with password if you want to keep it private. However, you cannot deny that Talky has little features. However, there will be times that simple is what we only need.

5 Best Microsoft Office Alternatives For Mac Users

The Windows OS is, without question the single most popular Operating System for all computers across the world. Having said that, a lot of the basic software that we make use of nowadays are tailored to suit the preference and/or compatibility with Microsoft OS users. Despite the massive popularity of Windows, there just are some people who wish to jump ship. The second most highly-preferred operating software is Mac OS, which is used across all Apple Computers, or the Mac. Whatever the OS, one of the most popular software/applications used is the office suite, with the Microsoft Office one which is the most highly preferred.

The shift from Windows to Mac, however, would entail purchasing the software all over again, which could be a hassle and a financial burden for anyone. Because of this, a lot of people may opt to use free software, or maybe those which would cost less than that of Microsoft. If you are willing to adjust, then here are the 5 Microsoft Office Alternatives you could make use of for the mean time.

LibreOffice

One of the best known open source software that effectively serves as a substitute for Microsoft Office is LibreOffice. As the name itself suggests, this is an Open Source, and thus, free software which you could easily find and download through the internet. Apart from being free, it also has the ability to host a wide array of platforms, making its use much less of a headache for anyone.

This is the Office Suite that is touted to replace OpenOffice, which has previously been hailed as the best open-source alternative to OpenOffice. As a matter of fact, OpenOffice has not been developing lately, with bosses even contemplating on quitting the venture altogether.

Lastly, one of the features that make it stand out is most definitely the fact that LibreOffice is equipped with an online component, which enables you to sync and then edit files straight from Cloud-Powered Drives, like Google and/or OneDrive.

iWork Suite

If you wish to fully adapt to the Apple or Mac Interface, and abandon even Microsoft Office altogether, then one of the great alternatives for you to make use of is the iWork Suite. For Mac users, you need not look far as this is made by Apple itself, with the iWork Suite, consisting of Pages, Numbers, and Keynote being alternatives to Word, Excel and Powerpoint of Microsoft.

One of the characteristics of the Mac and or Apple Product Interfaces is the clean, polished User Interface. This is something that is carried over on the iWork Suit, where manipulating of elements are seamless and smooth, despite the customizations being relatively limited. The great thing about it is that the files you create work well with MS Office formats, too.

Quip

Another tool that’s a great alternative, even if it’s not that heavily featured, is Quip. This software is a haven for those who love a minimalistic approach to file editing. This is because with Quip, there are absolutely no complex, unsightly menu bars which abound in other software. The formatting toolbar only pops up once a text is to be selected. Primarily, the formatting takes place with the use of shortcodes, which you may have to memorize a bit, apart from the common shortcuts we already are familiar with.

Collaboration is also cool, clean, and smooth with Quip, albeit not having as many features as popular tools has. It has comment and multi-user editing functions. For those who also have iOS-powered devices, they also come with an app for editing documents. If you wish to have crafty, artsy-looking documents, then they also have default themes which you could most definitely use.

Google Suite

One of the best “transitional tools” that you could use in shifting to Windows to Mac is the Google Suite. This is probably the most familiar Office Suite to anyone. Google Docs, Slides, and Sheets serve as their alternatives to Microsoft’s Word, Powepoint, and Excel, respectively. You are able to experience its great benefits when you integrate it with your Google account. Files are easily imported and passed around. It is one of the pioneers in terms of user interactivity, where people could collaborate and edit a single file, as well as put comments.

The cloud prowess, as well as the add-on gallery, the nice templates, as well as the great research tools, plus the search capabilities of Google all work together to make this a great substitute for Mac Users. To take its Mac compatibility to the next level, it also has iPhone and iPad features that work great as well. The only major downsite is the lack of an actual desktop app. Nevertheless, you could still work offline through Google Chrome’s Offline Mode.

Office Online

The last, but definitely not the least tool that you could use in lieu of the Microsoft Office Suite on your Mac device is Office Online. If you’re not good with all the other substitutes we previously mentioned, and if you still don’t want to buy Microsoft Office for Mac, then this is the best one for you to use. This is because it is Microsoft Office’s basic and free MS Office service that would work effectively online.

While it may not have as much features as the offline MS Office, it still has all of the basics, such as spreadsheet formulas, presentation options, and of course, document editing. To make use of this, simply login to Office.com.

Conclusion

One of the primary reasons as to why we try and look for alternatives is simply the fact that the original office suite is one which may be extremely expensive for some, and that a lot of these alternatives offer the same range of functionality that we commonly use in Microsoft Word. Lastly, it’s important to keep in mind that looking for a free, open-source, or online substitute is much better that trying to cut corners and obtain the Microsoft Office Suite through an illegal manner.